About

Mr. Muhammad Afzal Cheema ( CEO )

 

Muhammad Afzal Cheema better known as Afzal Cheema is a business executive. He is the chief executive officer (CEO) of Al Falah Group of Companies and its subsidiaries. Under his leadership, Al Falah Group has grown from a local business to an International conglomerate with hundreds and thousands of employees and has acquired dozens of companies. 

Mr. Cheema's vision for Al Falah Group became a reality as his company is now a global leader in integrated transport solutions, offering clients the highly advanced technology in order to create the best possible transportation solution.

Mr. Cheema is the author of “Life as Afzal Cheema” -- a story of his path to success and the priceless wisdom gained along the way. His story begins as a young man dedicated to success in his dream of going pro. On his journey to professional success, he learned the unparalleled importance of a tireless work ethic coupled with raw determination. This autobiographical guide gives readers real wisdom for reaching business goals.

Over the years, he has received numerous honors and awards including being named the top job creator for two consecutive years by Inc. Magazine, winning the United Nations International Leadership Award, and earning the prestigious Ernst & Young Entrepreneur of the Year Award. Additionally, he is a member of the Young Presidents’ Organization and serves on various boards, including that of Al Falah Group. Mr. Cheema recently won the prestigious Entrepreneur of the Year 2022 award from the Entrepreneur Business Journal. In addition, he has completed dozens of interviews for top national/international news organizations such as ABC News, DailyPak, Bloomberg, Yahoo Finance, etc.

HISTORY

 

Al Falah Group started in 2006 by Mr Sarfraz Ahmed Cheema, He is the current Chairman of Al Falah Group, by the end of 2006 Al Falah Transport was known all around U.A.E, Many Investors came and Invested in Al Falah Transport, The future of Al Falah Transport was known to be Good and whoever said that, It was true, Now in 2022, Al Falah Transport is the heart of Transport Companies all around U.A.E, Our service has been our main priority, We think our service improves our Company.
Sales Go up and down, Service Stays forever.

BEGINNING

 

In 2006, Al Falah Transport was a very small company, consisting of only few employees. It was a small business with just enough profit to power itself, There weren't many contacts in its directory. There weren't many heavy machines either, It only consisted of a few Heavy Cranes at it's very Beginning. At that time Al Falah Transport was Hardly Surviving in the Fast Growing Industry.

KICKSTARTED      

 

In less than a year, after Al Falah Transport's Start, It made a huge number of contacts around U.A.E which helped it grow massively and quite quickly, People started to find out about Al Falah and at that point many people thought they would make a great profit so they invested in AL Falah Transport and received massive amounts of profit.

GROWTH      

 

It didn't take long before huge amounts of profit was being made within the company, Everyone related to Al Falah Transport was Fully Satisfied. It was flying, It was touching the sky. No complains at all. Al Falah Transport was finally getting to it's destination and no-one was in the way to stop it from reaching it's destination. Everyone was feeling that they have reached their point, their journey has reached success.

CRISIS      

 

In 2010 came the turning point, when work decreased and an important change took place, indicating either recovery or death for the company, At this point many shut down their businesses and left the country. Al Falah only survived because It had a lot of contacts around the country and It would offer great service to those who required it.

LOSS      

 

Al Falah Transport was on it's last breaths, It was buried under debt.... barely surviving. Most companies Al Falah lended millions of dirhams left U.A.E, so there was no claim for that money. Debt was taking over rapidly, there was no return from it. Some investors pulled out leaving no hope for the company to live on anymore. At this point the company was shutting down, many questions raised.....people were astonished after seeing none of the employees were sent out of job.

RECOVERY      

 

Mr Sarfraz handled the situation very smoothly and calmly, He placed all of his assets under huge risks but he payed off the debts and that made the company breathe again, slow but right steps by Mr Sarfraz lead the company to success again. The income increased  by over 25% as more assets were deployed in its fleet. This was the biggest success in Al Falah Transport's history as the recovery led to many new jobs for employees.

BACK TO NORMAL

 

Al Falah Transport had recovered and now it was developing for the better, the economic status was still recovery from that huge delay. Investment was doubled, ( increased by over 50% ) and that had increased the amount of assets the company owned. Investors placed their money because they trusted the company and it's owner. At this point Al Falah transport was in Good condition but as the angle changed, You could see other companies still under huge debts.

NOW

 

Now, Al Falah Transport has gone far enough to never face crisis again. Al Falah Transport is a leading company with it's different range of workers; from engineers to managers. Al Falah Transport has developed contacts and assets around the world.

​"When you are good at something, You'll tell everyone,
                                            When you're great at something, they'll tell you."